Catalog Entries

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GES 320 - Engineering Entrepreneurial Ideation and Customer Discovery
Entrepreneurial Ideation and Customer Discovery uses the Evidence-Based Entrepreneurship Approach of the NSF I-Corps Program. The course covers ideation, teaming, customer discovery and the use of the Business Model Canvas to create and optimize a Minimum Viable Product (MVP). Teams will focus on the creation of an actual venture, and explore additional concepts such as the cognitive biases that prevent accurate customer discovery, and how and when to execute venture pivots. This course helps students optimize their original idea with active customer discovery and analysis of a value proposition in the Business Model Canvas. This course will prepare them for future courses on protype creation, and business venture launch. 3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture General Engineering Department

GES 320 - Engineering Entrepreneurial Ideation and Customer Discovery

Entrepreneurial Ideation and Customer Discovery uses the Evidence-Based Entrepreneurship Approach of the NSF I-Corps Program. The course covers ideation, teaming, customer discovery and the use of the Business Model Canvas to create and optimize a Minimum Viable Product (MVP). Teams will focus on the creation of an actual venture, and explore additional concepts such as the cognitive biases that prevent accurate customer discovery, and how and when to execute venture pivots. This course helps students optimize their original idea with active customer discovery and analysis of a value proposition in the Business Model Canvas. This course will prepare them for future courses on protype creation, and business venture launch.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Lecture

General Engineering Department

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University of Alabama

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