Catalog Entries |
Fall 2024
Oct 10, 2024 |
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| GES 421 - Engineering Venture Launch |
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Venture Launch picks up where Entrepreneurial Ideation and Customer Discovery ends. Students who have taken GES 320, or those with sufficient experience using customer discovery and a minimum viable product to refine a product/service idea should take this course. It examines how to fund, launch and scale at value-generating venture (profit or non-profit) using a refined product/service idea. The course will examine the relevant legal and regulatory issue in the launch process, and how to raise capital. Both the traditional equity capital approach and a practical bootstrap approach will be explored by students for venture funding. How to scale the business using the recently available on-line business services will also be explored.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture General Engineering Department |
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